Wyevale nurseries announces partnership with Joy of Plants
Published: 19 July 2019 - Kiran Grewal
Wyevale nurseries has announced it has linked with a plant information company to offer its customers a more environmentally-friendly point of sale option.
Wyevale Nurseries has recently been looking at ways to help reduce the amount of single use plastic in garden centres and can now do so by working with Joy of Plants based in Berkshire.
Carol Dickinson, customer support & innovation manager at Wyevale Nurseries in Hereford, said: “For many years we have supplied non-recyclable correx point of sale boards with all our promotional lines. However, having listened to our customers telling us that they no longer use the correx boards to promote their plants in the way they once did and that they would, in fact, prefer a more informative alternative, and one that is more environmentally friendly, we’ve taken some action on this.
“By working with Joy of Plants and giving it access to our extensive image and content library, we are providing our customers with an eco-friendly alternative to correx.
“Our customers can now control exactly what point of sale they wish to print and how they wish to print it by using Joy of Plants’ service. The system allows garden centres to create bespoke promotional bed material, providing information to help gardeners make purchasing decisions and, at the same time, vastly reducing the mountains of correx boards that are left unused every year in plantarias nationwide.
“We are thrilled to be collaborating with Joy of Plants on its Print Your Own Bed Cards service. These cards can be printed on recyclable materials and are giving our customers far greater flexibility to produce exactly what they need, when they need it, all customised to match their own branding.”
Joy of Plants’ said its mission is to make plant information easy and accessible to all. It has created a library of more than 14,300 UK garden plants and trees and offers a platform of tools to help garden centres, retailers and growers maximise their plant sales. It provides information in many forms including Bed Cards, Apps, Plant Finder for websites and Touchscreen Kiosks.
Terri Jones, managing director at Joy of Plants, explained: “We’re delighted to be linking with Wyevale Nurseries to offer our plant information service to their customers. Our Print Your Own Bed Cards allow garden centre staff members to print their bed cards as and when they need them, and they don’t have to bulk buy and then waste the ones they don’t use.”
The recyclable blanks for printing bed cards from the Joy of Plants service are available from a number of industry suppliers including Dura-id. The inkjet and laser bed cards can be used indoors and out and by using UV inks they will last for many months in the sun and rain. Once they are no longer needed, they can be recycled.