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Wyevale to trade under two names

Published: 18 April 2007
Wyevale and Blooms brands to remain
Wyevale has released details of its trading strategy which includes keeping the Blooms name.

After acquiring ten Blooms Of Bressingham outlets in February, Wyevale will convert seven of the outlets to the Wyevale fascia. The three outstanding centres plus 30 smaller Wyevale shops will be rebranded as Blooms.

Former Blooms chairman Charles Good is to join the Wyevale advisory board. Former chief executive Jon Kitching will become a director with responsibility for the rebranded Blooms division.

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