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Yale launches Security Spring Clean campaign

Published: 22 March 2016
Yale is running a major consumer marketing campaign, Security Spring Clean, designed to drive to demand for security products throughout spring and beyond.
Yale launches Security Spring Clean campaign
The campaign outlines how homeowners can undertake a simple home security audit as part of their annual spring clean, with advice such as "change the locks on all external doors and windows", "update your letterplate to avoid fishing crime" and "check your burglar alarm is in good working order".

Consumers are then advised to visit their local hardware store for more information and to purchase the products.

The campaign is supported by promotional activity in national and regional press and on social media.

Yale has also produced a Security Spring Clean infographic and home security checklist, which can both be found on the Yale website.

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