Homeware giant Dunelm Group plc has announced its preliminary results to June 29 2019. The brand’s total like-for-like (LFL) sales increased by 10.7% with strong growth both in stores (7.7%) and dunelm.com (35.1%).

Dunelm’s supposed current aim is to focus on improved customer proposition, offering more choice, style and value. It has continued growing in terms of brand awareness, helping to drive an 8.5 per cent increase in unique active customers.

The group’s profit-before-tax stood at £125.9m - up 23.4%. Comparing this to FY18’s figure has reflected better sales.

Furthermore, free cash flow came in at £154.4m. In 2018, this stood at £101.5m.

Nick Wilkinson, Dunelm’s chief executive officer, concluded with his thoughts: “As Dunelm celebrates its 40th anniversary, we are pleased to have delivered a strong performance during the year, with an improvement across all our customer, operating and financial metrics.

“In particular, the strong like-for-like revenue growth, both in stores and online, demonstrates the progress we are making with our multichannel proposition whilst maintaining the breadth and depth of our specialist customer offer in homewares.”

He added: “Recent trading performance has continued to be strong, reflecting both weak comparatives in the prior year and continued market share growth.

“Looking to the future, I am excited about the opportunity to grow our business as we enhance and extend our specialist and multichannel offer, build on our market leading position and fulfil our purpose of helping everyone create a home they love.”