The B&Q marketer has joined digital agency Jellyfish as digital strategy director, leaving his role as head of performance media and optimisation at the DIY chain.

Steve Warrington makes the move to Jellyfish after more than four years at B&Q, having joined the Kingfisher-owned chain as performance media manager in 2013. In his most recent role, which he took on two years ago, he was responsible for all performance media channels at the home improvement retailer.

Described by his new employers as a digital marketing and e-commerce expert, Mr Warrington brings over 10 years of brand-side experience to his new post, with previous roles at Ryman, Dreams, Hackett and Wickes.

At Jellyfish, Mr Warrington is tasked with providing strategic digital support and consultancy to clients as they continue to transform their business for the digital age. He brings extensive knowledge and experience of implementing the Google tech stack to his new role.

The global boutique agency delivers digital marketing solutions worldwide for a host of brands, including Stanley Black & Decker, Ironmongery Direct, Evans Cycles, Waitrose, Toyota, and Jaguar Land Rover.

Mr Warrington’s departure follows that of B&Q CEO Michael Loeve in April and B&Q retail director Damien McGloughlin, who went on gardening leave in June ahead of starting a senior role at rival chain Bunnings.

Jellyfish CEO Rob Pierre commented: “Enabling clients to tap into the knowledge and expertise of marketers with a proven track record of digital transformation within large brands is one of the main reasons we created this new and unique role. The ability to empathise with clients, having already faced similar digital challenges as a brand marketer himself, makes Steve an invaluable addition to the Jellyfish team.”

Steve Warrington added: “Digital transformation continues to be one of the biggest challenges that businesses are having to face. Having been through the process, it’s great to have the opportunity to advise other brands with their own digital journey. Jellyfish’ continued expansion makes this an exciting time to join the agency.”

The agency’s winning combination of digital capabilities, technology and talent, along with its key industry partnerships, help to deliver integrated digital strategies for clients across many industries, including property, pharmaceutical, finance and automotive. Brands they work with include Experian, Nestlé, Toyota and Samsung, among many others.