Kingfisher, the international home improvement company, has announced the appointment of Jean-Jacques (JJ) Van Oosten as chief customer and digital officer.

Van Oosten joins most recently from the Danish toy company, The LEGO Group, where he was chief digital officer. At LEGO Group, he has been leading their digital ambition to make ecommerce the largest part of their business.

Prior to that, he built up expertise in leading technology, data, digital services and ecosystems, in the retail and home improvement sectors including previous roles at REWE, Travis Perkins, Tesco and Kingfisher, where he was Group IT Director from 2005-08.

Van Oosten is a Belgian national who speaks fluent English, French and German. He will be a member of the Group Executive team, based at Kingfisher’s head office in Paddington, and joins the business today.

Thierry Garnier, CEO of Kingfisher said: “JJ is an experienced digital leader with a track record of driving change in international companies. He has a key role to play at Kingfisher as we look to accelerate our digital and data capabilities and grow ecommerce sales.”

Van Oosten commented: “I’m delighted to be returning to Kingfisher after a decade that has seen technology change the world, especially in retail. I’m looking forward to working with the team to build on the foundations Kingfisher has established.”